Customer Profiling

This technology is used to identify the sex, age, marital status, and presence of children when some data is not disclosed or is hidden by the user.

Completed properties:

  • sex
  • age
  • place of residence
  • education, school, university
  • place of work
  • income level
  • marital status
  • number and age of children

Profiling example

About the algorithm

The machine learning task (classification or regression) is selected separately for each individual property. Data publicly available in the profile and information about the behavior of the user and their friends are used as factors.

In research

In products

In advertising

Other technologies

  • User Interests Mining

    Mining social media user interests based on their behavior. More than 250 different interests

  • Social Network Search

    Search company clients on social media by telephone and/or e-mail for research and advertising purposes

  • Sentiment Analysis

    Determination of the tone of the text and identification of +30 basic emotions, including sadness, surprise, desire, etc.

  • Topic Categorization

    Text categorization by +200 topics such as sports, real estate, finance, etc.

  • Profile Matching

    Identification of a single user’s profiles on different social media and integration of their information

  • User Data Matching

    Used to match social media user profiles with user data in free form 

  • Look-alike

    Search social media users that look like business clients or a certain audience